Search Engine Optimization - External Links

This month, the Easy Click blog will feature articles regarding search engine optimization. Search engine optimization often referred as SEO describes the techniques web developers use to improve a website rankings in search results. Easy Click will offer this service to our customers at a 5% discount through March 31, 2010. During March, we will share some tips that have helped our customer websites gain more recognition with search engines. Today, we will examine how link building improves your website’s search ranking.

Links help direct traffic to your website from other pages on the web. These links known as external links, allow visitors from other websites to visit yours. Gathering external links from other web pages helps your website because some search engines use the number of external links in their complex algorithm to determine your website’s ranking in their search queries. Google for example, puts a strong emphasis on external links (other websites linking to your website) in determining your rank for query results. The higher your website appears in search engines results the better since millions of people use search engines to find items on the web.

Some ideas on how to add links to your website:

• Check with your customers and suppliers to see if they would consider adding a link to your website


• Make sure to have your facebook, myspace, and other social networking site profiles link to your website


• Get listed on dmoz.org

Adding more external links can be a quick an easy manner in which to improve your website’s ranking in search results.