How Page Speeds impacts your website

Do you feel that your website takes longer to download than other sites you frequently visit? Most likely, your website was not optimized for Page Speed; resulting in longer load times. You many be wondering, what is Page Speed and how does it effect my visitors’ experience on my website? Page Speed refers to the total time it takes a web browser to download a web page. Several factors contribute to Page Speed including: image size, external files, uncompressed files, and browser caching. If you notice that it takes too long for the browser to load the images on your website then Page Speed optimizing will help. The longer your website takes to download the more impatient your visitors become; therefore improving your Page Speed can help reduce visitor complaints and keep them interested in your content.

I have listed some steps that will improve your website's Page Speed:

• Compress your image files


• Make sure to use browser caching to eliminate re-downloading certain files on return trips to your website


• Minify your CSS and JavaScript files by removing unnecessary spaces


• Use gzip compression for each page within your website


• Make sure you only call one external CSS file and one external JavaScript file


• Remove any unused CSS from your CSS file


• Specify image dimensions


• Minimize cookie size and redirects

We strongly recommend optimizing your website for Page Speed because visitors expect websites to download immediately. A couple of seconds could mean the difference from visitors reading your site’s content or moving on to the next web page. Easy Click does offer a Page Speed Optimizer service; you can find out information by clicking on the following link: Easy Click Page Speed Optimizer Service or by calling (425) 698-7573.